Home → All Videos → How To Raise An Agency’s Prices Schedule A Free Editorial Assessment -> How Do You Raise Your Agency’s Prices? What changes when you raise prices? I’ve raised prices on service businesses many times now. Often, when service businesses (I’ll use the term agency/agencies interchangeably here) start out, they price themselves […]...
Home → All Videos → How To Outsource Work Profitably (As A Freelancer) Schedule A Free Editorial Assessment -> Outsourcing Means Increased Costs One of the challenges for content creators today is figuring out scale. When they’ve hit their writing capacity, they’re often left wondering how to make more money. Many start by raising their […]...
Home → All Videos → How Content Marketers Can Work On Higher Value Activities Schedule A Free Editorial Assessment -> Too many Marketers Are Working On The Wrong Things One of the most common things I see in the content marketing world is that people are working on activities that are way below their pay […]...
Schedule A Free Editorial Assessment -> Where editing happens in the content creation process A common question we get is about where editors are best leveraged in the content creation process. This video attempts to de-mistify the content creation process so you know where editors plug in and how they ideally interface with writers. The […]...
With special guest Marcel Petitpas, CEO and co-founder of agency profitability platform Parakeeto. https://www.youtube.com/watch?v=VtyWZEC1Bpo Schedule A Free Editorial Assessment -> Is Your Agency As Profitable As It Could Be? If you run an agency of any sort, especially a marketing agency, listen up. You don’t want to miss this episode. Today I have with me […]...
Home > Videos > The Stoplight System™ Schedule A Free Editorial Assessment -> Do you understand why your content production feels so difficult? A few years ago, I learned a system from my old colleague Phillip. It’s a way to visually identify the steps of a process and see where things are hard, so that […]...
Schedule A Free Editorial Assessment -> What are the roles a content team needs? What are the roles that need to be on your content team? In the early days many or all of these may be filled by one person, though later on, you will likely have a person or people for each role, […]...
Schedule A Free Editorial Assessment -> Are You Calculating Your Effective Hourly Rate? Do you know your effective hourly rate (EHR)? It’s what you’re actually making per hour, NOT what you say you are charging per hour. Knowing your/your agency’s/your team’s effective hourly rate will help you uncover where you are overpaying for work, which […]...
Home > Videos > The Math Behind Frontloading Content Schedule A Free Editorial Assessment -> Why Producing More Content Earlier Gets Better Results The math shows us that producing a lot more content up front, rather than over time, can get a business 4-6x more leads than producing the same amount of content over a […]...
Schedule A Free Editorial Assessment -> More About This Video Over the course of my (John’s) career in marketing, I’ve seen hundreds of agencies and thousands of in-house teams producing content for marketing. Everyone is always trying to save money, but they do it on the writing side (paying writers too little) instead of where […]...
Home > Videos > Easy Bolt-On Service For Content Agencies Schedule A Free Editorial Assessment -> Description There are two common services that content agencies offer: content strategy and production content promotion These are great. People buy them. But we know as content marketers that content can become a treadmill, and 80% of your results […]...
Home > Videos > Content Program Framework Schedule A Free Editorial Assessment -> Details If you’re building a content marketing program in-house for a brand or at an agency, there are 4 stages you need to know. If you get it right, you’ll hire the right people at the right time and continue driving growth […]...