Why Your Content Marketing’s Results Diminish Over Time

Why Your Content Marketing is Less Effective Over Time Are Your Content Marketing Results Dimishing? Something we hear often is that a company or an agency’s clients have been investing in content for a long time, but their results are not increasing anymore. It’s a common problem, but not an unsolvable one. The reason why … Read more

How To Raise Your Agency’s Prices

Home → All Videos → How To Raise An Agency’s Prices Schedule A Free Editorial Assessment -> How Do You Raise Your Agency’s Prices? What changes when you raise prices? I’ve raised prices on service businesses many times now. Often, when service businesses (I’ll use the term agency/agencies interchangeably here) start out, they price themselves … Read more

How To Outsource Work Profitably (As A Freelancer)

How to profitably outsource content as a freelancer

Home → All Videos → How To Outsource Work Profitably (As A Freelancer) Schedule A Free Editorial Assessment -> Outsourcing Means Increased Costs One of the challenges for content creators today is figuring out scale. When they’ve hit their writing capacity, they’re often left wondering how to make more money. Many start by raising their … Read more

How Content Marketers Can Work On Higher Value Activities

How Content Marketers Work On Higher Value Activities

Home → All Videos → How Content Marketers Can Work On Higher Value Activities Schedule A Free Editorial Assessment -> Too many Marketers Are Working On The Wrong Things One of the most common things I see in the content marketing world is that people are working on activities that are way below their pay … Read more

Where Does Editing Happen During Content Creation?

Where Does Editing Happen During Content Creation?

Schedule A Free Editorial Assessment -> Where editing happens in the content creation process A common question we get is about where editors are best leveraged in the content creation process. This video attempts to de-mistify the content creation process so you know where editors plug in and how they ideally interface with writers. The … Read more

The Metrics Agencies Need To Be Profitable

Agency Profit metrics

/*! elementor – v3.11.2 – 22-02-2023 */ .elementor-column .elementor-spacer-inner{height:var(–spacer-size)}.e-con{–container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(–container-widget-width,var(–spacer-size));–align-self:var(–container-widget-align-self,initial);–flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(–container-widget-height,var(–spacer-size))} With special guest Marcel Petitpas, CEO and co-founder of agency profitability platform Parakeeto. https://www.youtube.com/watch?v=VtyWZEC1Bpo Schedule A Free Editorial Assessment -> /*! elementor – v3.11.2 – 22-02-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Is Your Agency As Profitable As It Could Be? If you run … Read more

What Are The Roles a Content Team Needs?

Schedule A Free Editorial Assessment -> What are the roles a content team needs? What are the roles that need to be on your content team? In the early days many or all of these may be filled by one person, though later on, you will likely have a person or people for each role, … Read more

How To Calculate Your Effective Hourly Rate (and What To Do With That Number)

Schedule A Free Editorial Assessment -> Are You Calculating Your Effective Hourly Rate? Do you know your effective hourly rate (EHR)? It’s what you’re actually making per hour, NOT what you say you are charging per hour. Knowing your/your agency’s/your team’s effective hourly rate will help you uncover where you are overpaying for work, which … Read more

A Better Way To Optimize Your Content Marketing Budget

Schedule A Free Editorial Assessment -> More About This Video Over the course of my (John’s) career in marketing, I’ve seen hundreds of agencies and thousands of in-house teams producing content for marketing. Everyone is always trying to save money, but they do it on the writing side (paying writers too little) instead of where … Read more

Easy Bolt-On Service Offering For Content Agencies

Home > Videos > Easy Bolt-On Service For Content Agencies Schedule A Free Editorial Assessment -> Description There are two common services that content agencies offer: content strategy and production content promotion These are great. People buy them. But we know as content marketers that content can become a treadmill, and 80% of your results … Read more

Content Program Framework – What To Focus On At Each Stage

Home > Videos > Content Program Framework Schedule A Free Editorial Assessment -> Details If you’re building a content marketing program in-house for a brand or at an agency, there are 4 stages you need to know. If you get it right, you’ll hire the right people at the right time and continue driving growth … Read more

Your Word Balance is Zero!

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