Why Your Content Marketing is Less Effective Over Time Are Your Content Marketing Results Dimishing? Something we hear often is that a company or an agency’s clients have been investing in content for a long time, but their results are not increasing anymore. It’s a common problem, but not an unsolvable one. The reason why […]...

Home → All Videos → How To Raise An Agency’s Prices Schedule A Free Editorial Assessment -> How Do You Raise Your Agency’s Prices? What changes when you raise prices? I’ve raised prices on service businesses many times now. Often, when service businesses (I’ll use the term agency/agencies interchangeably here) start out, they price themselves […]...

Home → All Videos → How To Outsource Work Profitably (As A Freelancer) Schedule A Free Editorial Assessment -> Outsourcing Means Increased Costs One of the challenges for content creators today is figuring out scale. When they’ve hit their writing capacity, they’re often left wondering how to make more money. Many start by raising their […]...

Home → All Videos → How Content Marketers Can Work On Higher Value Activities Schedule A Free Editorial Assessment -> Too many Marketers Are Working On The Wrong Things One of the most common things I see in the content marketing world is that people are working on activities that are way below their pay […]...

Schedule A Free Editorial Assessment -> Where editing happens in the content creation process A common question we get is about where editors are best leveraged in the content creation process. This video attempts to de-mistify the content creation process so you know where editors plug in and how they ideally interface with writers. The […]...

With special guest Marcel Petitpas, CEO and co-founder of agency profitability platform Parakeeto. https://www.youtube.com/watch?v=VtyWZEC1Bpo Schedule A Free Editorial Assessment -> Is Your Agency As Profitable As It Could Be? If you run an agency of any sort, especially a marketing agency, listen up. You don’t want to miss this episode. Today I have with me […]...

Home > Videos > The Stoplight System™ Schedule A Free Editorial Assessment -> Do you understand why your content production feels so difficult? A few years ago, I learned a system from my old colleague Phillip. It’s a way to visually identify the steps of a process and see where things are hard, so that […]...

Schedule A Free Editorial Assessment -> What are the roles a content team needs? What are the roles that need to be on your content team? In the early days many or all of these may be filled by one person, though later on, you will likely have a person or people for each role, […]...

Schedule A Free Editorial Assessment -> Are You Calculating Your Effective Hourly Rate? Do you know your effective hourly rate (EHR)? It’s what you’re actually making per hour, NOT what you say you are charging per hour. Knowing your/your agency’s/your team’s effective hourly rate will help you uncover where you are overpaying for work, which […]...