A Better Way To Optimize Your Content Marketing Budget
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Over the course of my (John’s) career in marketing, I’ve seen hundreds of agencies and thousands of in-house teams producing content for marketing.
Everyone is always trying to save money, but they do it on the writing side (paying writers too little) instead of where they can more easily save money – editing.
Editing is often a hidden cost, because a writer or someone in-house is doing it. But you’re likely overpaying for editing if you’re doing it that way!
Here is the true cost of running a content program, and some easy ways to put more budget back in your pocket.