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Content Updating Services for SEO

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Do you have a large number of articles on your website  that used to rank well in Google, but over the years you’ve noticed they rank worse, drive less traffic, and ultimately account for worse business results like leads or revenue?

Then you need to boost your SEO traffic with refreshed content.

As pages get buried deeper on your site and content becomes outdated, rankings decrease alongside its business performance.

If you’ve been thinking about updating your old content, to see results like Close.com with their 40%+ lift (results not guaranteed!), look no further than our SEO Content Updating service!

Schedule your free editorial assessment today, using the button below, to learn more.

Consistent Updating

Every weekday, your editor will work through your queue of submitted content for editing. We can even help you prioritize content based on your Search Console data.

Choose Your Engagement Size

Some customers want 10 articles per month updated. Others want 10 per week. Our pricing and services scale according to your unique needs.

Like Magic, with transparency

We’ll work together to create a list, then we’ll edit your content and you can see the progress any time you want within EditorNinja.

Content Updating for SEO Has Changed.

The Old Way

  1. Google around
  2. Research some platforms and agencies
  3. Research some freelancers
  4. Post a gig on a platform and send some emails
  5. Respond to these “SEO experts”
  6. Try a few out
  7. See deadlines slip
  8. Get a bill bigger than expected
  9. Decide “content updating doesn’t work for my business” even though it’s worked for your competitors
  10. Wait a few months
  11. Repeat the process

The EditorNinja Way

  1. Find EditorNinja online
  2. See how we make SEO content updating painless and effective
  3. Schedule a friendly demo
  4. Get your questions answered
  5. Subscribe
  6. See every document we’re updating for you
  7. Get more performance from your old content

Isn't that better?

EditorNinja - SEO Content Updating without the painful hiring process.

Why Update Content for SEO?

If you’re consistently creating or updating new content, whether blog posts or landing and sales pages, you know that fresh content is the lifeblood of many digital businesses. 

Over time, however, content you’ve invested time and money to produce becomes stale and hidden in your website:

  • SEO rankings slip,
  • traffic slowly dwindles, and
  • eventually it’s not driving any business for you.

Leads and sales go down, and you can’t explain it.

Content updating and refreshing is your answer. Studies show that updating old content to refresh the information given, citing sources and correcting old links, and generally cleaning up the content can produce big results. Like double to triple digit percentage increases in traffic.

On every piece you ask your editor to review (via uploading it to your queue), they will:

  • Ensure outbound links still work, and if not replace them with one that does;
  • Update statistics and information where they’re outdated;
  • Clean up grammar;
  • Organize content into proper headings and heading hierarchy (h2s, h3s, etc).

If needed, they can even republish the content onto a new optimized URL (if defined by you and in WordPress).

If your SEO traffic has dwindled and old content that you’re proud of and meets your customer’s needs has fallen out of favor, leverage EditorNinja’s SEO Content Updating Services to bring it back to producing leads and sales for the business.

Why your content needs editing

Whether you’re using blogging as content marketing to drive and educate audience, or you’re creating new landing pages with fresh copy to sell your offers, you need your copy to be on point. When it’s been around for a while, it needs to be refreshed so it can continue to rank and drive traffic that converts.

Leverage EditorNinja’s SEO Content Updating Services to refresh up your blog posts and landing pages so you can not only keep that traffic coming in, but also converting into paying customers.

You worry about the writing and selling. Let us worry about the editing and updating.


How EditorNinja's SEO Content Updating service works

Our SEO content updating process is simple and painless.

Discuss & Sign Up

Discuss your project with our team, then sign up and add your URLs to the Portal. Your account manager takes over from here.

Assigned To An Editor

Your account manager will prioritize your content and assign your editor. 

Your Content, Updated

Your SEO editor updates your content wherever it’s given, whether on your site or in Google Docs. Once each document is done, you’ll be notified.

Frequently Asked Questions

What Data Access Does EditorNinja Need?

Once we’ve completed your free editorial assessment and you’ve signed up, we’ll get you to share read-only access to Google Search Console and your Analytics platform. If included, we’ll also need a login to your site so we can update content for you.

How Do You Prioritize My Content For Updating?

You provide us the documents you want updated, and we update them in that order!

If you want our help prioritizing your content for updating, we offer consulting.

How Many Posts Do You Update Per Week?

We work with each individual account to settle on the number of articles we’ll update per week. Most customers get 2-3 posts, or up to approximately 4,000 words, updated per week. Longer posts require more work, so in some weeks the total number of posts may be higher or lower depending on that week’s pieces.

What's The Cost?

Updated articles cost $250 each for up to 20 per month, and reduced per-piece costs after that.

This includes our team managing the workflow, the editor doing their work, and our double QA process happening before each document is returned to you.

Pricing table:

  • 5 documents – $1,250
  • 10 documents – $2,500
  • 20 documents – $5,000

Payment is due upfront before work begins.

Can We Do A Trial/Pilot Project?

Absolutely. We actually recommend this, so you can see the quality of our work and so we can get to know you.

Minimum pilot project size is 5 documents.

Who's Behind EditorNinja?

EditorNinja is powered by a team of expert editors and marketers who have been writing online for decades and are trained in writing and editing. We source or assign a subject matter expert for every customer so your content reads like it was written by an expert (because it was!)

EditorNinja’s founder is veteran SEO and serial entrepreneur John Doherty, who architected this SEO content updating offering.

How Do I Get Started?

Getting started is easy! Book a free editorial assessment with our team to discuss your needs. We’ll talk through your content, your business, and make sure we’re a good fit to work together. Once you sign up, we’ll start the onboarding process!

Ready to learn more?
Book a call with our team to see if EditorNinja is right for you.

“The difference between good and great is often an extra round of revision. The person who looks things over a second time will appear smarter or more talented, but actually is just polishing things a bit more. Take the time to get it right. Revise it one extra time.” - James Clear, Author