Do you have a backlog of content on your website that has been produced over the years?
It used to rank well in Google, but over the years you’ve noticed this content ranks worse, drives less traffic, and ultimately accounts for worse business results like leads or revenue.
This is a common issue as pages get buried deeper on the site and information and cited sources become out of date.
What’s the solution? You can continue to only produce new content to try to make up for that lost traffic, or you can also update old content so it performs again and drives traffic and revenue like it used to. In fact, some businesses like Close.com have seen a 40%+ lift in organic traffic by updating their old content!
If you’ve been thinking about updating your old content, look no further than our SEO Content Updating Services!
Our SEO content updating process was created by EditorNinja founder John Doherty, an internationally recognized SEO expert who has seen firsthand the power of content updating.
If you’re ready to get more performance from your old content, schedule your free editorial assessment today using the button below.
Consistent updating progress
Every weekday, your editor will work through your queue of submitted content for editing. We can even help you prioritize content based on your Search Console data.
Upload your URLs to your EditorNinja queue, and our editors will work through it every week day to update links, add up to date statistics, clean up grammar, and more.
Like Magic, with transparency
The best part? You don’t even have to think about it. We’ll work together to create a list, then we’ll edit your content and you can see the progress every week within EditorNinja.
Content Updating has changed.
The Old Way
- Google around
- Research some platforms and agencies
- Research some freelancers
- Post a gig on a platform and send some emails
- Respond to these “SEO experts”
- Try a few out
- See deadlines slip
- Get a bill bigger than expected
- Decide “content updating doesn’t work for my business” even though it’s worked for your competitors
- Wait a few months
- Repeat the process
The EditorNinja Way
- Find EditorNinja online
- See how we make SEO content updating painless and effective
- Schedule a friendly demo
- Get your questions answered
- See every document we’re updating for you
- Get more performance from your old content
Isn't that better?
EditorNinja - SEO Content Updating without the painful hiring process.
Why content Updating?
If you’re consistently creating or updating new content, whether blog posts or landing and sales pages, fresh content is the lifeblood of many digital businesses.
Over time, however, content you’ve invested time and money to produce becomes stale and hidden in your website. SEO rankings slip, traffic slowly dwindles, and eventually it’s not driving any business for you. Leads and sales go down, and you can’t explain it.
Content updating and refreshing is your answer. Many studies conducted by the SEO industry have shown that updating old content to refresh the information given, citing sources and correcting old links, and generally cleaning up the content can produce big results. Like double to triple digit percentage increases in traffic.
On every piece you ask your editor to review (via uploading it to your queue), they will:
- Ensure outbound links still work, and if not replace them with one that does;
- Update statistics and information where they’re outdated;
- Clean up grammar;
- Organize content into proper headings and heading hierarchy (h2s, h3s, etc).
If needed, they can even republish the content onto a new optimized URL (if defined by you and in WordPress).
If your SEO traffic has dwindled and old content that you’re proud of and meets your customer’s needs has fallen out of favor, leverage EditorNinja’s SEO Content Updating Services to bring it back to producing leads and sales for the business.
Why your content needs editing
Whether you’re using blogging as content marketing to drive and educate audience, or you’re creating new landing pages with fresh copy to sell your offers, you need your copy to be on point. When it’s been around for a while, it needs to be refreshed so it can continue to rank and drive traffic that converts.
Leverage EditorNinja’s SEO Content Updating Services to refresh up your blog posts and landing pages so you can not only keep that traffic coming in, but also converting into paying customers.
You worry about the writing and selling. Let us worry about the editing and updating.
How EditorNinja's SEO Content Updating service works
SEO content updating shouldn’t be complicated or painful. Here’s how to get it done with EditorNinja.
Sign Up and Add Documents
Upload URLs to our portal in just a few clicks, where they’ll be assigned to your account manager.
We'll Assign An Editor
Your account manager will prioritize your content and assign an editor with the needed skills.
Your Content, Updated
Your SEO editor logs into your site using provided credentials, or in Google Docs, and updates your content.
Full Tracking Transparency
We’ll track it all through EditorNinja so you can see what was updated and when.
Frequently Asked Questions
Once we’ve completed your free editorial assessment and you’ve signed up, we’ll get you to share read-only access to Google Search Console and your Analytics platform. We’ll also need a login to your site so we can update content for you.
Using the data you’ve shared with us, we’ll look for content that has seen the largest traffic performance drop. If you have conversion tracking in place, we’ll take that into account as well! Once our list is complete, we’ll ask you for approval and then get to work.
We target updating 2-3 posts, or up to approximately 3,000 words of content, per week. Longer posts require more work, so in some weeks the total number of posts may be higher or lower depending on that week’s pieces.
EditorNinja is powered by a team of expert editors and marketers who have been writing online for decades and are trained in writing and editing. We source or assign a subject matter expert for every customer so your content reads like it was written by an expert (because it was!)
Getting started is easy! Book a free editorial assessment with our team to discuss your needs. We’ll talk through your content, your business, and make sure we’re a good fit to work together. Once you sign up, we’ll start the onboarding process!
Ready to learn more?
Book a call with our team to see if EditorNinja is right for you.
“The difference between good and great is often an extra round of revision. The person who looks things over a second time will appear smarter or more talented, but actually is just polishing things a bit more. Take the time to get it right. Revise it one extra time.” - James Clear, Author