When you’re writing in Google Docs, sometimes an extra page appears, and you need to delete it. This can usually be done by simply deleting the text on the page and using an extra backspace or delete, but this doesn’t always work. In this case, a page break likely exists, and knowing how to delete … Read more
Are you looking to turn on Track Changes in Google Docs? If so, you’re probably coming from the Microsoft ecosystem to the Google ecosystem, where editing mode is called Track Changes in Word. “Track Changes” in Word is called “Suggesting” mode in Google Docs. Turning it on is pretty easy. What we’ll cover in this … Read more
Occasionally, EditorNinja gets requests to edit a webpage that someone doesn’t control. This could be a case study on someone else’s website or it could be something like a report card (note: we’re not saying this is ok. In fact, it’s not ok. But it’s a request we get). Years ago, I learned the trick … Read more
You’re staring at a blank presentation slide. The task? Figure out how to build a content operations team. It can feel overwhelming, but this post breaks down the process step by step, from defining roles to selecting the right tools and incorporating a content management system. Building a well-oiled content machine isn’t about throwing together … Read more
It’s a question that might pop into your head when you’re browsing online or flipping through industry reports: “How do I build a content funnel that converts readers to customers?” There are a million different guides out there. But most of those articles don’t have you, the one building the funnel content, in mind. These … Read more
In the last five years, I’ve worked with hundreds of SaaS companies and their founders as they think about marketing in order to get their products traction in their market. Because of my background in SEO and content in-house, agency side, and as a freelance consultant, the conversation most often goes to SEO and content. … Read more
Welcome to an exclusive interview on the future of online publishing with Jack McDade, founder of CMS Statamic. I’ve been doing a lot of thinking about CMSes and investigating different options, so I thought it would be interesting to chat with some CMS founders about their solutions and how they think about things. Mentioned Resources … Read more
It’s been a hard few years for content on the Internet. Google decimated niche sites with their Helpful Content Updates, and don’t know how to fix it. Generative AI entered the mainstream in November of 2022, which has dramatically increased the number of articles published each month, making it even harder than ever to stand … Read more
Is Google currently experiencing its largest search ranking issue and unable to solve it? I’m no conspiracy theorist, but the last few years of algorithm updates and Google’s recent summit with web publishers affected by their “Helpful Content Update” seem to suggest yes. What Was/Is The “Helpful Content Update?” If you’re in the content world, … Read more
SEO and content have been key to our growth over the last few years. We’ve invested in various SEO strategies (driven by me, not through an agency or outside provider) to drive qualified traffic and sales inquiries to EditorNinja. In short, it’s worked pretty well, or at least it seemed like it did until August. … Read more
I can’t believe I’m writing this article. I’ve been writing and building websites and companies on WordPress since 2010, so 14+ years now. It’s been a constant and consistent, though often frustrating, presence throughout my entire marketing and entrepreneurial career. However, recent events and the larger picture of WordPress governance cannot be ignored. The founder … Read more
I have a question – is B2B blogging dead? This isn’t going to be the “B2B blog” version of “is SEO dead?” (the answer to that is: maybe, maybe not, it depends, it’s changing), I promise. But I think right now is the right time to have the conversation about blogging and if all of … Read more
Dissertation and thesis. These words are enough to fill any graduate student with dread. They are both academic endeavors — two kinds of paper that represent the culmination of a graduate student’s many years of study and research. Furthermore, the word “thesis” has another meaning — an argument or main point of an essay or … Read more
Sentence and title cases are two ways of capitalizing words in titles, headlines, headings, and sentences. In this article, I’ll compare these two styles, provide examples of each, and offer information on when to use them. Sentence Case and Title Case Key Takeaways Sentence case is when the first word in a heading is capitalized, … Read more
People mean many different things when they talk about “editing,” so as writers, communicators, and editors, we need to grasp the nuances of these terms, starting with the difference between copy editing and line editing. So, what are the differences between copy editing and line editing? That is what we will get into today in … Read more
Grammar is a polarizing topic. Some people (maybe you?) love it and are nerds about it. Other people (also maybe you?) hate it because it’s a fickle friend. You know what I’m talking about if you’ve ever written with Grammarly active. But love it or hate it, good grammar matters. As Jeffrey Gitomar, an American … Read more
When producing marketing content, you must have an editor you trust. Not only do you need them to work through your content volume, but you also need them to ensure that the content is on-brand, free of errors, accurate, makes your or your client’s brand shine, and is ready to convert readers to customers. But … Read more
Grammarians categorize English words into groups, which we call Parts of Speech. Most guides will tell you that there are eight or nine parts of speech, depending on a few factors, like whether they include interjections. Each part of speech serves a particular function, which I will describe below. The parts of speech we will … Read more
Copywriting and content writing are two commonly confused terms in digital marketing. I recently had a back-and-forth with our company admin about the difference between them, because they weren’t sure. I realized that if someone who works for us isn’t sure, there must be many more people who are similarly unsure of the difference. Copywriter … Read more
Speaking with many content people and publishers, one of the most common misunderstandings we see is the difference between copywriting and copy editing. We often get asked if our editors will also write content for websites. By the way, the answer is yes, through our SEO content writing services, where we write SEO-focused blog posts. That said, copywriting … Read more
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