Are you producing content for marketing purposes, but you’re struggling to produce enough to see the results that you need? Or maybe you’re producing enough, but the polish just isn’t there. Whichever your challenge, EditorNinja and Content Harmony can help. Click here to schedule an Intro Call with EditorNinja to learn more.
If there’s one thing I feel I’ve failed at while building EditorNinja, it’s helping people understand where EditorNinja sits in a content agency or in-house marketing team’s production process.
The typical process looks something like this:
- Someone creates the strategy, including topic identification
- Someone creates the content brief
- Someone writes
- Someone optimizes it for SEO (if intended to rank)
- Someone edits
- Someone adds the content to the CMS
- Someone distributes the content (aka, markets it)
EditorNinja sits squarely in the middle of that process, able to handle steps 3-6. But we’ve stayed away from anything strategy or distribution-related, so we don’t do steps 1, 2, or 7.
This is why I am so excited about our new partnership with Content Harmony. Content Harmony enables in-house teams and agencies to accomplish steps 1 and 2.
And now, EditorNinja can also offer step 5 (optimization) by using Content Harmony ourselves. Previously, we either turned away this work, relied on the internal team, or required the client to have their own subscription to Content Harmony or one of their competitors.
Here’s how the workflow works between Content Harmony and EditorNinja.
If you’re an EditorNinja customer, go to our Recommendations page to find a special Content Harmony offer just for EditorNinja customers. If you’re a Content Harmony customer, EditorNinja has a special offer for you as well. Go to your Content Harmony account, click Settings and Integrations, to find out more.
Step 1: Identify Topics in Content Harmony
After identifying your keywords using your favorite keyword tool, like Semrush or Ahrefs, you can run a Content Workflow in Content Harmony to help you understand how competitive a keyword is to rank for and precisely what is required for your content to rank.
You’ll receive a report like this:
Step 2: Create a Brief in Content Harmony
Once you’ve created your Content Workflow, you can generate a Brief for that keyword that a writer can use to craft the article.
I selected “Standard Brief Template,” and here’s a glimpse of how that looks within Content Harmony:
Step 3: Submit to EditorNinja for writing
If you’re not subscribed to EditorNinja, at this point, you take the brief, add it to wherever you manage your content flow, and assign it to whichever writer you want to use.
If you ARE subscribed to EditorNinja, it’s now super easy to add your brief to EditorNinja so that our team can create the article for you.
Click the three vertical dots menu at the top right of your brief, and you’ll see a dropdown appear with a “Submit Brief to EditorNinja for Writing” link:
If you’ve signed on to EditorNinja for writing (not just editing), you’ll have access to this page, which is pre-populated with most of the information we require.
Fill out the rest of the information and click Submit. Your request will enter our writing queue and will be assigned to your writer and editor.
Step 4: Optimized in Content Harmony
Once you or the writer has written the article, you can use Content Harmony’s Content Grader to optimize the article to rank for the query. Once you’ve done this, it’s time to have it professionally copy-edited and proofread.
This is where Content Harmony comes back into the workflow. You can either take the draft and optimize it yourself or use EditorNinja (as an optional add-on).
Inside Content Harmony, navigate to the “✅ Content Grader” tab:
Here, you’ll see the beginning score. The text I entered, which admittedly is straight out of AI and not yet edited, has a “Fair” score, and only about 20% of possible phrases have been used.
With some work and rewriting, this article could be turned into a good, SEO-optimized article that uses the keywords that ranking articles include.
The tool also tells you your content’s length as compared to the average length of other ranking pages, giving you a Reading Level score. Using this combined with a tool like Hemingway can help improve your Reading Level score, either higher or lower, depending on your audience, tone and voice, and what you know works to convert readers to buyers.
Step 5: Edited in EditorNinja
If you’re not an EditorNinja subscriber, now is the point at which you’ll take the document and need to find time to edit it. Most content managers tell me that it usually takes them a few days to a week to edit articles from their writers.
If you’re using EditorNinja, this happens way faster. Even better, if we’re writing your content for you, it happens seamlessly without your involvement. Work is happening in the background, but all you need to do is check your queue to see which step of the process your document is in.
If you’re writing and optimizing your content, you can now easily submit your content to EditorNinja for editing so you can make sure that:
- the tone and voice is consistent with your brand
- formatting is consistent with the rest of your content
- all grammatical errors are caught
- the article is analyzed for clarity and adjusted.
Here’s how it works.
With your EditorNinja integration turned on, you can click the three dots menu to find the “Submit Draft to EditorNinja for Editing” option:
Similar to writing, if you’re an editing customer, that link will take you to the page where you can submit your article for editing:
Your document will be added to your queue, where your Lead Editor will assign it to your editor with a Start Date and a Due Date. You’ll always have visibility into this:
Once the editor completes your document, it’s reviewed by your Lead Editor and returned to you. You can see it within EditorNinja, and you’ll receive an email that currently looks like this, with links to both the version with the edits shown and the version with all of the edits accepted and any remaining editor comments present for you to resolve:
Step 6: Add to your CMS
Next, it’s time to add the content to your CMS. There are a few solutions for this:
- Do it yourself, copying and pasting the content from the document into your CMS. Then, format it, make any final adjustments, add a Featured Image if needed, and schedule or publish it.
- Have someone on your team, such as a junior marketer or a virtual assistant, who is responsible for this. We see many in-house teams do this effectively.
- Have EditorNinja do this with a Dedicated Editor engagement. Essentially, you can buy a set of hours where our team can add the articles to your site and prepare them for publishing.
We find that an average blog article takes an additional hour to upload, format, and finalize so it’s ready for publishing. If we’re given a template, we can even create a Featured Image (if your theme requires it) for each article. Just discuss this option with us when we’re talking about your needs!
Step 7: Distribute/market the content
Now, it’s up to you to distribute and market your content. You probably have a process for promotion, including:
- SEO (relatively passive, though backlinks are needed)
- Email marketing
- Social media promotion
Production is the “content” part of content marketing. This is the “marketing” step.
How to Turn On The Integration Inside Content Harmony
Once you’re a customer of both Content Harmony and EditorNinja, you can turn on the EditorNinja integration from within Content Harmony. Here’s how that works.
Note: if you are a Content Harmony customer and not yet an EditorNinja customer, you are able to toggle it on, but you will not be able to submit requests to EditorNinja until you are an EditorNinja customer as well.
When on your Content Harmony dashboard, navigate to your Account page:
Then click Integrations:
Then toggle on the EditorNinja integration:
It’s as easy as that!
Get Started with Content Harmony and EditorNinja
Are you a content agency, freelancer, or in-house marketing team using content to market a business?
Then, you owe it to yourself to use the best solutions to produce the best content you can. Content Harmony + EditorNinja is an excellent solution for your content workflow.
