In the last five years, I’ve worked with hundreds of SaaS companies and their founders as they think about marketing in order to get their products traction in their market. Because of my background in SEO and content in-house, agency side, and as a freelance consultant, the conversation most often goes to SEO and content. … Read more
Welcome to an exclusive interview on the future of online publishing with Jack McDade, founder of CMS Statamic. I’ve been doing a lot of thinking about CMSes and investigating different options, so I thought it would be interesting to chat with some CMS founders about their solutions and how they think about things. Mentioned Resources … Read more
It’s been a hard few years for content on the Internet. Google decimated niche sites with their Helpful Content Updates, and don’t know how to fix it. Generative AI entered the mainstream in November of 2022, which has dramatically increased the number of articles published each month, making it even harder than ever to stand … Read more
Is Google currently experiencing its largest search ranking issue and unable to solve it? I’m no conspiracy theorist, but the last few years of algorithm updates and Google’s recent summit with web publishers affected by their “Helpful Content Update” seem to suggest yes. What Was/Is The “Helpful Content Update?” If you’re in the content world, … Read more
SEO and content have been key to our growth over the last few years. We’ve invested in various SEO strategies (driven by me, not through an agency or outside provider) to drive qualified traffic and sales inquiries to EditorNinja. In short, it’s worked pretty well, or at least it seemed like it did until August. … Read more
I can’t believe I’m writing this article. I’ve been writing and building websites and companies on WordPress since 2010, so 14+ years now. It’s been a constant and consistent, though often frustrating, presence throughout my entire marketing and entrepreneurial career. However, recent events and the larger picture of WordPress governance cannot be ignored. The founder … Read more
Copywriting and content writing are two commonly confused terms in digital marketing. I recently had a back-and-forth with our company admin about the difference between them, because they weren’t sure. I realized that if someone who works for us isn’t sure, there must be many more people who are similarly unsure of the difference. Copywriter … Read more
“Should I update my website’s content for SEO, and if so, which content?” I’ve heard a variation of this question countless times throughout my SEO career. Often, it comes from someone who has heard about it from some “SEO guru,” and then they set off updating their homepage copy every quarter because they “heard it … Read more
I have extensive experience helping companies outsource various parts of their marketing. Before EditorNinja, I ran a company called Credo, which helped companies find the right marketing agency (and helped marketing agencies get more clients). In my nine years of running that business, we generated over $250,000,000 in leads and sent agencies over $40,000,000 in … Read more
One of the cardinal avenues to business growth is the ability to delegate work to others. Unfortunately, effectively delegating isn’t easy until you know how. First, we need to dispel some misconceptions and false beliefs about delegating. If you’re not thinking about it correctly, you won’t follow the proper steps and will fail to delegate … Read more
With the rise of Artificial Intelligence tools like ChatGPT, which is still the most commonly used AI tool around, content marketers have been experimenting and trying to find cool and unique ways to use AI to improve their content and results. While AI isn’t replacing content writers, and especially content strategists, anytime soon (because it … Read more
One of my mentors told me once, “If you want someone to point at you when they need what you do, you have to be in the room.” If you’re building a business, then I think you should hear this advice too. This mentor was talking about in terms of working for someone else, and … Read more
When you’re scaling up content production, you’ll run into an editing bottleneck. The content piles up in your editor’s inbox. A job that one person was previously able to handle alongside their other duties now requires more people to increase content velocity — and, therefore, results. Here’s how we usually see companies (and agencies at … Read more
Growing a content agency is hard. You have to deal with all of the following: All the while, you need to protect your profit margins. While some of this can be made a lot easier by billing in advance and bringing writers on full-time, as opposed to keeping them as 1099 freelancers, profit margins are … Read more
Did you know that the marketing agency industry is expected to reach almost $10B per year in 2027 (according to Marketwatch)? A lot of companies outsource their marketing to agencies or freelancers. I know this firsthand, because the other company I founded, Credo, has helped almost 10,000 companies looking to hire an agency to help … Read more
What’s a title tag? It’s the HTML on a webpage that shows in a browser tab and in Google’s search results: Writing title tags that attract clicks is a skill in and of itself. While SEOs use title tags to optimize pages for SEO properly, copywriters have long fought to have title tags that are … Read more
Over the last year or so, I’ve become very interested in how companies grow. I’ve built a few small companies (mid-six figures in annual revenue, with six to ten people including full-time and freelancers), but I’ve also worked inside of and with much larger companies like Zillow, IHG, and many more where I’ve built, managed, … Read more
This is a guest blog post by Danielle Antosz, a content strategist and a Senior Content Marketer at Close, a CRM built for and by salespeople. Write a blog post. Hit “Publish.” Watch the customers roll in. If only content production was that easy, huh? The fact is, a lot of us struggle to build … Read more
EditorNinja is the internet’s favorite on-demand editing service. We edit the content you’re already producing. But to create it in the first place, you either need to be a good creator or you need to hire great writers who can produce on-brand content that converts. So we wrote this post to help you find good … Read more
Producing great content at scale can be a daunting task. Whether it’s for your own company to expedite your SEO (search engine optimization) results for the next year or for a client who’s pressing you to get it done (or else you lose the contract), content is rarely good if produced at scale and rarely … Read more
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