It’s a tale as old as time – a recognized expert starts freelancing. They get enough clients that they need to hire help. They get more clients and need to hire more help, maybe even their first full-time employee or two. Then their business tops out. It doesn’t stop growing because they don’t have leads. […]...

“What is your one tip for managing a content production workflow?” We’ve learned a lot about businesses and their content here at EditorNinja. In particular, our experience, customer interviews, and in-depth market research have taught us this salient fact: each company has a content production workflow that is different from every other company.  Remarkably, we’ve […]...

One of the cardinal rules of SEO (Search Engine Optimization) is that things change. The internet changes quickly. Competitors create content mirroring yours and so your content drives less traffic and fewer leads. Google changes its algorithm and your content performance suffers. You produce so much content that your top-performing content gets buried and stops […]...

In the content world, I see a lot of managers talking about producing “SEO content” for clients or a brand’s own website. They mean content that is being written with the express purpose of ranking in search engines, to drive more organic traffic and thus more customers and revenue. While the intent is good, and […]...