Sam Watanuki

You’re staring at a blank presentation slide. The task? Figure out how to build a content operations team. It can feel overwhelming, but this post breaks down the process step by step, from defining roles to selecting the right tools and incorporating a content management system. Building a well-oiled content machine isn’t about throwing together … Read more

It’s a question that might pop into your head when you’re browsing online or flipping through industry reports: “How do I build a content funnel that converts readers to customers?” There are a million different guides out there. But most of those articles don’t have you, the one building the funnel content, in mind. These … Read more