Where Does Editing Happen During Content Creation?

Where editing happens in the content creation process

A common question we get is about where editors are best leveraged in the content creation process. This video attempts to de-mistify the content creation process so you know where editors plug in and how they ideally interface with writers.

The seven(ish) steps to the content process are:

  1. Strategy
  2. Brief creation
  3. Writing
  4. Feedback editing
  5. Correction/next draft
  6. Copy editing/proofreading
  7. Upload and format, publish, and distribute

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Where editing happens in the content creation process

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