There are two common services that content agencies offer:
- content strategy and production
- content promotion
These are great. People buy them.
But we know as content marketers that content can become a treadmill, and 80% of your results are seen from 20% of the content you produce.
So why do we then let that content atrophy and try to find new content to replace it with?
That’s where the 3rd service most content agencies don’t already offer, but should, comes in.