John Doherty When you’re writing copy for your website, whether it be for content marketing or to get your site’s visitors to convert into a customer (whatever that means for you), it pays to have a model of writing you can follow to trust that you’re helping them quickly answer the question of “is this service right … Read more
Favorite color. Snow vs beach. iPhone or Android. The list of eternally debated either/ors is long. Another that has been a constant in my life for the last decade+ is “Should a blog be on a subdomain or in a subfolder to maximize SEO potential?” This should be an interesting debate to anyone publishing content … Read more
Hiring a freelance editor can be a tough task, especially if you haven’t done it before. There are not only the challenges of knowing questions to ask yourself before deciding to hire an editor to clean up and help you with your work, but also questions you need to have answers to before you hire … Read more
One of the funny/infuriating/fascinating things about language is that one word can be used in various ways and can be spelled in various ways depending on the context. This is the case for “on demand”, or should we say “on-demand”. Truth it, both are right! Struggling with on demand, on-demand, and other word usages like … Read more
When you’re investing in content marketing and publishing consistently, you’ll eventually come to a point where remembering what is publishing and when, along with your promotion schedule, becomes unwieldy and cumbersome. In that case, you need a content calendar to keep your head on straight and help you get maximum results for your content marketing … Read more
Blogging is a great way to build an audience online, whether you’re doing it for personal reasons or for a business. But a blog post that doesn’t get read is a sad blog post, so you need to make sure that your blog posts get found and read. Before you really start thinking about promotion … Read more
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