One of my mentors told me once, “If you want someone to point at you when they need what you do, you have to be in the room.” If you’re building a business, then I think you should hear this advice too. This mentor was talking about in terms of working for someone else, and … Read more
When you’re scaling up content production, you’ll run into an editing bottleneck. The content piles up in your editor’s inbox. A job that one person was previously able to handle alongside their other duties now requires more people to increase content velocity — and, therefore, results. Here’s how we usually see companies (and agencies at … Read more
Growing a content agency is hard. You have to deal with all of the following: All the while, you need to protect your profit margins. While some of this can be made a lot easier by billing in advance and bringing writers on full-time, as opposed to keeping them as 1099 freelancers, profit margins are … Read more
When your agency is working with clients who are investing in content, you know the reality is that more content = more keyword coverage = more organic growth. If their budget and your capacity allow, increasing content velocity can expedite results. Removing any blockers to content velocity should be a high priority. One of the … Read more
Contractions are a way to combine two words together to make writing shorter. They also often serve the double purpose of making the content feel more informal. What is a contraction? A contraction is a shortened form of two (or more) words. A contraction is most often created using an apostrophe where the two words … Read more
When a word is spelled incorrectly, you can say it is “misspelled.” Notice that “misspelled” has 2 s’s and 2 l’s, instead of the commonly used but incorrect one “s” like “mispelled.” A common question though is if “misspelled” is one word or two. In short, “misspelled” is one word. But let’s try to understand … Read more
The semicolon, also known as the top half of a winky face, is an oft-misunderstood punctuation mark. Somewhere between a comma and a period, it is the cause of much vexation among seasoned and amateur writers alike — not to mention the bane of many English teachers and their dreaded red pens. I’ve written this … Read more
When do you put an apostrophe in its/it’s? How do you know? This issue commonly confuses English writers — pros and newbies alike. It’s easy to confuse the two, considering the (often befuddling) rules of English. With this article, we’ll put the confusion to rest. The Difference between Its and It’s The difference between these … Read more
Copy editing and proofreading are the final two of the six different types of editing. They’re like peanut butter and jelly — they go great together, but each has its merits and is delicious on its own. What Is the Difference between Proofreading and Copy Editing? Copy editing ensures that content follows style guides, including … Read more
People commonly confuse the abbreviations “e.g.” and “i.e.,” as they are used in similar contexts and function in similar ways. They are both abbreviations of Latin phrases. However, they do not mean the same thing, and they are not interchangeable. E.g. is used for specific examples, while i.e. is used to rephrase or to define … Read more
Learning the difference between that and which is one of the biggest challenges of English grammar. They have similar functions and are used in similar sentences. But there is a difference, and it can change the meaning of the sentence. I’m going to break down the grammar rules of these two words and provide plenty … Read more
Did you know that the marketing agency industry is expected to reach almost $10B per year in 2027 (according to Marketwatch)? A lot of companies outsource their marketing to agencies or freelancers. I know this firsthand, because the other company I founded, Credo, has helped almost 10,000 companies looking to hire an agency to help … Read more
One of the most common questions we receive about editing is if proofreading and editing are different. The answer isn’t that simple, though it’s also not complicated: Proofreading is a stage of editing. Put another way: Not all editing is proofreading, but all proofreading is editing. What Is Editing? Editing is the process that involves … Read more
tl:DR – we’ve built a new Teams feature for EditorNinja customers. Invite your teammates to your EditorNinja account so they can add content to your queue also. It’s already live for existing customers. If you’re not a customer yet, you can schedule an intro call here to see if we’re a fit. Content and marketing … Read more
What’s a title tag? It’s the HTML on a webpage that shows in a browser tab and in Google’s search results: Writing title tags that attract clicks is a skill in and of itself. While SEOs use title tags to optimize pages for SEO properly, copywriters have long fought to have title tags that are … Read more
Need to count characters in Google Docs? It’s pretty simple and happens in the same place as counting words in Google Docs, so it should be easy for you to find. Let’s say you have a document titled “How to count characters in Google Docs.” You have a blog post written about said topic. But … Read more
Hole and whole are homophones — words that sound the same but have different meanings. Hole is a noun that refers to an empty space, while whole is an adjective that refers to completeness. Here’s a quick guide to their differences and a handy trick to remember them. Hole Hole is a noun. A hole … Read more
Over the last year or so, I’ve become very interested in how companies grow. I’ve built a few small companies (mid-six figures in annual revenue, with six to ten people including full-time and freelancers), but I’ve also worked inside of and with much larger companies like Zillow, IHG, and many more where I’ve built, managed, … Read more
Commas serve two main functions: separating items in a list and separating independent clauses. Whether you put a comma before “and” depends on the situation. Putting a comma before and in a list is generally optional, though style guides have different rules on this. In general, you should always put a comma before and if … Read more
In spoken and written language, we often shorten long words and phrases into different kinds of abbreviations. Sometimes, single words are abbreviated, like when we say “prep” for prepare or when we write “min” for a minute. Phrases with multiple words are often shortened into initialisms and acronyms, which are both abbreviations that use the … Read more
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