“What is your one tip for managing a content production workflow?” We’ve learned a lot about businesses and their content here at EditorNinja. In particular, our experience, customer interviews, and in-depth market research have taught us this salient fact: each company has a content production workflow that is different from every other company.  Remarkably, we’ve […]...

One of the cardinal rules of SEO (Search Engine Optimization) is that things change. The internet changes quickly. Competitors create content mirroring yours and so your content drives less traffic and fewer leads. Google changes its algorithm and your content performance suffers. You produce so much content that your top-performing content gets buried and stops […]...

Flammable and inflammable cause a lot of confusion. How do we know when to use which? Fortunately, I have an easy way to remember the difference. Are you ready? There isn’t one.  Flammable, Inflammable; Tomato, Tomahto That’s right, flammable and inflammable mean the same thing: capable of being set on fire.  But they look like […]...

In the content world, I see a lot of managers talking about producing “SEO content” for clients or a brand’s own website. They mean content that is being written with the express purpose of ranking in search engines, to drive more organic traffic and thus more customers and revenue. While the intent is good, and […]...

“What is your top tip for creating a content style guide?” To help you create better content style guides, we asked content experts and other business leaders this question for their best pieces of advice.  From customizing a pre-existing style sheet to maintaining a living document, there are several strategies that may help you write […]...

Freelancers get started for a variety of reasons: autonomy, flexibility, and control of their own schedules. But let’s be honest, at the end of the day we are all here to make money. Whatever your original goals were for getting into freelancing, getting paid and living a comfortable life remains important.  Figuring out your pricing […]...

Just like writers, editors have their own set of tools that they use to make good content great. Even if you’re more of a self-styled writer who edits their own work, there are tools that can help you write better so that your editing is better too.  After all, great editing starts with great writing. […]...