Content makes the internet go round. You know this. It’s why you’re here on EditorNinja. Good copy especially makes the internet go round. It’s how you take someone from “what is this” to “holy moly I need to have it.” This is why it’s so devastating when a company ships a new page live, having … Read more
Readability is the ultimate strategy to getting your content read. If you’re investing in content as a marketing strategy, or even because you just love to write, making sure your content is able to be read easily is a worthy undertaking. Easily readable content will increase time on site, increase people’s happiness while reading (and … Read more
When a document is completed, sometimes it needs to be saved so that it can be sent to another party but not edited by them. When this happens, you need to create a PDF and save it from wherever you created your document. Documents these days are most commonly created in Microsoft Word and Google … Read more
As a content creator, you’re likely quoting others in the course of your work. And after all, why wouldn’t you? There are so many experts out there in the world and leveraging their expertise will only make your own work even better. It should go without saying though that you should make it known that … Read more
When you’re writing copy for your website, whether it be for content marketing or to get your site’s visitors to convert into a customer (whatever that means for you), it pays to have a model of writing you can follow to trust that you’re helping them quickly answer the question of “is this service right … Read more
Favorite color. Snow vs beach. iPhone or Android. The list of eternally debated either/ors is long. Another that has been a constant in my life for the last decade+ is “Should a blog be on a subdomain or in a subfolder to maximize SEO potential?” This should be an interesting debate to anyone publishing content … Read more
Hiring a freelance editor can be a tough task, especially if you haven’t done it before. There are not only the challenges of knowing questions to ask yourself before deciding to hire an editor to clean up and help you with your work, but also questions you need to have answers to before you hire … Read more
One of the funny/infuriating/fascinating things about language is that one word can be used in various ways and can be spelled in various ways depending on the context. This is the case for “on demand”, or should we say “on-demand”. Truth it, both are right! Struggling with on demand, on-demand, and other word usages like … Read more
When you’re investing in content marketing and publishing consistently, you’ll eventually come to a point where remembering what is publishing and when, along with your promotion schedule, becomes unwieldy and cumbersome. In that case, you need a content calendar to keep your head on straight and help you get maximum results for your content marketing … Read more
Blogging is a great way to build an audience online, whether you’re doing it for personal reasons or for a business. But a blog post that doesn’t get read is a sad blog post, so you need to make sure that your blog posts get found and read. Before you really start thinking about promotion … Read more
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