Illusion and allusion are two words that often cause confusion due to their similar-sounding nature, but they have distinct meanings and applications in the English language. In this article, we will unravel the complexities of illusion and allusion, providing clear examples to illuminate their disparate roles. Illusion — A Deceptive Mirage Illusion refers to something … Read more
With the rise of Artificial Intelligence tools like ChatGPT, which is still the most commonly used AI tool around, content marketers have been experimenting and trying to find cool and unique ways to use AI to improve their content and results. While AI isn’t replacing content writers, and especially content strategists, anytime soon (because it … Read more
Proofreading marks, also called “proofreaders’ marks,” “proofreading marks,” and “editing marks,” signify mistakes in printed copy. Proofreaders and editors generally note mistakes on the page with a red pen. Though much editing, like the editing done here at EditorNinja, is now done digitally within shared docs and other word processors, written proofreading marks are still vital … Read more
When your agency is working with clients who are investing in content, you know the reality is that more content = more keyword coverage = more organic growth. If their budget and your capacity allow, increasing content velocity can expedite results. Removing any blockers to content velocity should be a high priority. One of the … Read more
Contractions are a way to combine two words together to make writing shorter. They also often serve the double purpose of making the content feel more informal. What is a contraction? A contraction is a shortened form of two (or more) words. A contraction is most often created using an apostrophe where the two words … Read more
When a word is spelled incorrectly, you can say it is “misspelled.” Notice that “misspelled” has 2 s’s and 2 l’s, instead of the commonly used but incorrect one “s” like “mispelled.” A common question though is if “misspelled” is one word or two. In short, “misspelled” is one word. But let’s try to understand … Read more
The semicolon, also known as the top half of a winky face, is an oft-misunderstood punctuation mark. Somewhere between a comma and a period, it is the cause of much vexation among seasoned and amateur writers alike — not to mention the bane of many English teachers and their dreaded red pens. I’ve written this … Read more
When do you put an apostrophe in its/it’s? How do you know? This issue commonly confuses English writers — pros and newbies alike. It’s easy to confuse the two, considering the (often befuddling) rules of English. With this article, we’ll put the confusion to rest. The Difference between Its and It’s The difference between these … Read more
Copy editing and proofreading are the final two of the six different types of editing. They’re like peanut butter and jelly — they go great together, but each has its merits and is delicious on its own. What Is the Difference between Proofreading and Copy Editing? Copy editing ensures that content follows style guides, including … Read more
People commonly confuse the abbreviations “e.g.” and “i.e.,” as they are used in similar contexts and function in similar ways. They are both abbreviations of Latin phrases. However, they do not mean the same thing, and they are not interchangeable. E.g. is used for specific examples, while i.e. is used to rephrase or to define … Read more
Learning the difference between that and which is one of the biggest challenges of English grammar. They have similar functions and are used in similar sentences. But there is a difference, and it can change the meaning of the sentence. I’m going to break down the grammar rules of these two words and provide plenty … Read more
One of the most common questions we receive about editing is if proofreading and editing are different. The answer isn’t that simple, though it’s also not complicated: Proofreading is a stage of editing. Put another way: Not all editing is proofreading, but all proofreading is editing. What Is Editing? Editing is the process that involves … Read more
Need to count characters in Google Docs? It’s pretty simple and happens in the same place as counting words in Google Docs, so it should be easy for you to find. Let’s say you have a document titled “How to count characters in Google Docs.” You have a blog post written about said topic. But … Read more
Hole and whole are homophones — words that sound the same but have different meanings. Hole is a noun that refers to an empty space, while whole is an adjective that refers to completeness. Here’s a quick guide to their differences and a handy trick to remember them. Hole Hole is a noun. A hole … Read more
Over the last year or so, I’ve become very interested in how companies grow. I’ve built a few small companies (mid-six figures in annual revenue, with six to ten people including full-time and freelancers), but I’ve also worked inside of and with much larger companies like Zillow, IHG, and many more where I’ve built, managed, … Read more
Commas serve two main functions: separating items in a list and separating independent clauses. Whether you put a comma before “and” depends on the situation. Putting a comma before and in a list is generally optional, though style guides have different rules on this. In general, you should always put a comma before and if … Read more
In spoken and written language, we often shorten long words and phrases into different kinds of abbreviations. Sometimes, single words are abbreviated, like when we say “prep” for prepare or when we write “min” for a minute. Phrases with multiple words are often shortened into initialisms and acronyms, which are both abbreviations that use the … Read more
This is a guest blog post by Danielle Antosz, a content strategist and a Senior Content Marketer at Close, a CRM built for and by salespeople. Write a blog post. Hit “Publish.” Watch the customers roll in. If only content production was that easy, huh? The fact is, a lot of us struggle to build … Read more
Unraveling the mystery of “neighbour vs neighbor” and understanding the subtleties of their usage. Have you ever found yourself confused about how to spell the word for the person who lives next door? Is it “neighbour” or “neighbor”? If you’re not sure when to use each spelling, you’re not alone. Many people find these two … Read more
Words that are commonly confused because they look or sound alike are called homonyms, from the Greek roots homo, meaning “same” and numos, meaning “name.” Homonyms can be divided into homophones (which sound alike) and homographs (which have the same spelling). Below are some of the most commonly confused English homonyms, with definitions and examples. … Read more
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