Companies doing business on the internet often have a self-serve option for joining their service or product. But what to put in that tricky call to action (CTA)? While what your CTA should say is an age old question that will never be fully answered, there are some popular ones that the vast majority of […]...

Not sure which is correct? Then you probably need EditorNinja’s editors to make sure you’re writing this term and others like it correctly. Learn more. It is becoming increasingly common in the world of the internet to use software or services created by others to deliver value for your own customers or clients. For example, […]...

In business, marketers or organizations will often create documents that are in-depth studies of their industry or something interesting to the ideal customer. These documents are called a “whitepaper” (or is it “white paper”?) and are usually quite lengthy, require an email or other bit of information to access, and are sometimes even paid. They […]...