As a blogger or content marketer, you’re spreading your content across the internet to build your name as a thought leader and to drive traffic back to your (or your client’s) website.
One of the best ways to do this is via a strong biography, where sites will often allow you to also link back to somewhere. But you need to get their interest to learn more, so you need a strong one-line biography as most sites will only allow a short biography.
Here’s how you write a strong one-line biography for your blog author page:
- Write in 3rd person
- Highlight your role/profession
- Brag a bit
- Keep it short
- Include a call to action
Write in 3rd person
Biographies should be written in third person. Instead of “I am a serial entrepreneur…” you should write “John is a serial entrepreneur…”
Some publications may have different guidelines, in which case you should follow them, but as a general guideline always write your bio in 3rd person.
Highlight your role/profession
Your bio should tell readers who you are and what you do, so be sure to highlight your role or profession.
“John is a serial entrepreneur and digital marketing veteran who…”
This gives people more information about you, why you are qualified to be talking about the topic you are bylined on, and helps them decide if they want to click your link to learn more.
Brag a bit
Don’t be afraid to brag a little bit! In our world of fake humility, finding someone who is willing to state what they’ve done can be refreshing and encourage them to click to learn more about you.
Don’t overdo it though. A quick interesting fact is usually more than enough to get them interested.
For example:
“John is a serial entrepreneur and digital marketing leader who via his company Credo has generated over a quarter billion dollars in leads for agencies since 2015.”
The lead value number is a brag, but it’s also true and lets people know that John knows what he’s doing.
Have some fun!
In today’s social media world, people want to connect with the person behind the account.
So don’t be afraid to use emojis or a bit of humor.
This advice does not carry over to a professional website like LinkedIn where people are more professional and you should present your best face to the world.
Keep it short, but readable
If you’re required to keep your biography to just one sentence, you have just 15 to 20 words on average to get your point across. You need to be succinct and make every word count.
As such, remove superlatives and flowery language that could make it harder to read. This is not the place to be cute or show off – it’s the place to communicate effectively.
Include a backlink/hyperlink
Most websites where you publish will allow you to link back to a site of your choice from your biography. Don’t be spammy and try to link back to multiple places – link to a place where people can find out more about you or your company easily.
For example:
“John is a serial entrepreneur and digital marketing leader who via his company Credo has generated over a quarter billion dollars in leads for agencies since 2015.”
Include a call to action
Finally, include a call to action (CTA) if you have enough space and can work it in. At minimum, make sure you follow the above advice and include a hyperlink back to your main website where people can learn more about you or your business.
Some examples
Here are some examples of great bios.
Dan Martell (Instagram)
Dan Martell is a coach to software founders, an entrepreneur with 3 business exits, an award-winning angel investor, and a proud dad and husband.
How do we know this? Because he says so in his Instagram bio. Short and effective.
Kimberly Bryant
Kimberly Bryant is the founder of Black Girls Code, a company that “build[s] pathways for young women of color to embrace the current tech marketplace as builders and creators by introducing them to skills in computer programming and technology.” Here is her Twitter biography, which clearly states what she does and gives insight into who she is.
Chris Ducker
Chris Ducker is a UK-based entrepreneur who “helps midlife leaders and entrepreneurs build future proof businesses around their expertise” with his Youpreneur coaching program.
Pat Flynn
Pat Flynn is a serial entrepreneur, dad, and husband who also has a physical product and a Pokemon card side hustle with over 100,000 YouTube subscribers. Here’s his Instagram profile:
Rand Fishkin
Rand is also a serial entrepreneur and currently the CEO of Sparktoro, an audience insight software tool. He’s formerly the cofounder and CEO of Moz, an SEO software suite. His LinkedIn bio says succinctly what he does, and also adds a bit of personality to let you know what he believes.
John Doherty
John is the founder and CEO of Credo and EditorNinja. (Hi, I’m John writing this!). His bio tells you what he cares about (his family and Colorado), what he does and the various projects he works on as well as his accomplishments.
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