SEO and content have been key to our growth over the last few years. We’ve invested in various SEO strategies (driven by me, not through an agency or outside provider) to drive qualified traffic and sales inquiries to EditorNinja. In short, it’s worked pretty well, or at least it seemed like it did until August. … Read more
I can’t believe I’m writing this article. I’ve been writing and building websites and companies on WordPress since 2010, so 14+ years now. It’s been a constant and consistent, though often frustrating, presence throughout my entire marketing and entrepreneurial career. However, recent events and the larger picture of WordPress governance cannot be ignored. The founder … Read more
I have a question – is B2B blogging dead? This isn’t going to be the “B2B blog” version of “is SEO dead?” (the answer to that is: maybe, maybe not, it depends, it’s changing), I promise. But I think right now is the right time to have the conversation about blogging and if all of … Read more
Dissertation and thesis. These words are enough to fill any graduate student with dread. They are both academic endeavors — two kinds of paper that represent the culmination of a graduate student’s many years of study and research. Furthermore, the word “thesis” has another meaning — an argument or main point of an essay or … Read more
Sentence and title cases are two ways of capitalizing words in titles, headlines, headings, and sentences. In this article, I’ll compare these two styles, provide examples of each, and offer information on when to use them. Sentence Case and Title Case Key Takeaways Sentence case is when the first word in a heading is capitalized, … Read more
People mean many different things when they talk about “editing,” so as writers, communicators, and editors, we need to grasp the nuances of these terms, starting with the difference between copy editing and line editing. So, what are the differences between copy editing and line editing? That is what we will get into today in … Read more
Grammar is a polarizing topic. Some people (maybe you?) love it and are nerds about it. Other people (also maybe you?) hate it because it’s a fickle friend. You know what I’m talking about if you’ve ever written with Grammarly active. But love it or hate it, good grammar matters. As Jeffrey Gitomar, an American … Read more
Grammarians categorize English words into groups, which we call Parts of Speech. Most guides will tell you that there are eight or nine parts of speech, depending on a few factors, like whether they include interjections. Each part of speech serves a particular function, which I will describe below. The parts of speech we will … Read more
Copywriting and content writing are two commonly confused terms in digital marketing. I recently had a back-and-forth with our company admin about the difference between them, because they weren’t sure. I realized that if someone who works for us isn’t sure, there must be many more people who are similarly unsure of the difference. Copywriter … Read more
Speaking with many content people and publishers, one of the most common misunderstandings we see is the difference between copywriting and copy editing. We often get asked if our editors will also write content for websites. By the way, the answer is yes, through our SEO content writing services, where we write SEO-focused blog posts. That said, copywriting … Read more
Creating a style guide can feel overwhelming, which is why many content marketers don’t prioritize it. Unfortunately, failing to prioritize it means content will be less effective, more time will be spent on editing and “fixing” content than is necessary, and writers and editors will be frustrated. There’s a cool way to get around this, … Read more
“Should I update my website’s content for SEO, and if so, which content?” I’ve heard a variation of this question countless times throughout my SEO career. Often, it comes from someone who has heard about it from some “SEO guru,” and then they set off updating their homepage copy every quarter because they “heard it … Read more
The hyphen and the dash are commonly confused and misunderstood punctuation marks. And did you know that there are two kinds of dash? That’s right, there are en dashes and em dashes. In this article, we explain ‘em all — hyphens, en dashes, and em dashes — with examples of each. Key Takeaways A hyphen … Read more
Writers and editors love to make fun of ourselves. We know that our creative endeavors are hard, and a bit of levity never hurts anyone when trying to do something hard. We’re also known for making quips about our profession and saying them in humorous yet thought-provoking ways. Here are our favorite quotes about editing … Read more
Working on a paper? Writing for a blog like EditorNinja’s? Maybe you have a large dissertation or thesis due. Chances are, you’ve been told to adhere to a specific style guide, like AP or MLA. What is a style guide? A style guide tells writers how to cite their sources, format their pieces, and so … Read more
I have extensive experience helping companies outsource various parts of their marketing. Before EditorNinja, I ran a company called Credo, which helped companies find the right marketing agency (and helped marketing agencies get more clients). In my nine years of running that business, we generated over $250,000,000 in leads and sent agencies over $40,000,000 in … Read more
Maybe you’re writing to a tenant to let them know that, after careful consideration, you will let Fido move in with them after all. Or, perhaps you’re a teacher and would like to assign poems for your students to read in class. In either scenario – or a million others – you’ll need to know … Read more
Steal and steel — two words that are easily confused. These homophones (words that sound alike but have different spellings and meanings) trip up many people, much like the most commonly confused words! Though they look similar and sound the same, they are not interchangeable. “To steal” is to take something without permission, while “steel” … Read more
Farther and further are two similar words with similar meanings. Both suggest distance or degree, but, like many other This-or-That words, there is a subtle difference! Farther is for physical distance, while further is used for metaphorical distance or degree. Though confusing the two is easy, this article outlines the differences and when to use … Read more
Originally published in 2023, last updated April 30, 2025. Have you ever written a document, hit the “submit” button, and then worried that something may be wrong with it? A misspelling, a typo, the wrong it’s/its? These errors can confuse or, worse, a lack of confidence among your readers. In fact, 78% of survey respondents … Read more
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