Speaking with many content people and publishers, one of the most common misunderstandings we see is the difference between copywriting and copy editing. We often get asked if our editors will also write content for websites. By the way, the answer is yes, through our SEO content writing services, where we write SEO-focused blog posts. That said, copywriting … Read more
Creating a style guide can feel overwhelming, which is why many content marketers don’t prioritize it. Unfortunately, failing to prioritize it means content will be less effective, more time will be spent on editing and “fixing” content than is necessary, and writers and editors will be frustrated. There’s a cool way to get around this, … Read more
“Should I update my website’s content for SEO, and if so, which content?” I’ve heard a variation of this question countless times throughout my SEO career. Often, it comes from someone who has heard about it from some “SEO guru,” and then they set off updating their homepage copy every quarter because they “heard it … Read more
The hyphen and the dash are commonly confused and misunderstood punctuation marks. And did you know that there are two kinds of dash? That’s right, there are en dashes and em dashes. In this article, we explain ‘em all — hyphens, en dashes, and em dashes — with examples of each. Key Takeaways A hyphen … Read more
Writers and editors love to make fun of ourselves. We know that our creative endeavors are hard, and a bit of levity never hurts anyone when trying to do something hard. We’re also known for making quips about our profession and saying them in humorous yet thought-provoking ways. Here are our favorite quotes about editing … Read more
Working on a paper? Writing for a blog like EditorNinja’s? Maybe you have a large dissertation or thesis due. Chances are, you’ve been told to adhere to a specific style guide, like AP or MLA. What is a style guide? A style guide tells writers how to cite their sources, format their pieces, and so … Read more
I have extensive experience helping companies outsource various parts of their marketing. Before EditorNinja, I ran a company called Credo, which helped companies find the right marketing agency (and helped marketing agencies get more clients). In my nine years of running that business, we generated over $250,000,000 in leads and sent agencies over $40,000,000 in … Read more
Maybe you’re writing to a tenant to let them know that, after careful consideration, you will let Fido move in with them after all. Or, perhaps you’re a teacher and would like to assign poems for your students to read in class. In either scenario – or a million others – you’ll need to know … Read more
Steal and steel — two words that are easily confused. These homophones (words that sound alike but have different spellings and meanings) trip up many people, much like the most commonly confused words! Though they look similar and sound the same, they are not interchangeable. “To steal” is to take something without permission, while “steel” … Read more
Farther and further are two similar words with similar meanings. Both suggest distance or degree, but, like many other This-or-That words, there is a subtle difference! Farther is for physical distance, while further is used for metaphorical distance or degree. Though confusing the two is easy, this article outlines the differences and when to use … Read more
Have you ever written a document, hit the “submit” button, and then worried that something may be wrong with it? A misspelling, a typo, the wrong it’s/its? These errors can confuse or, worse, a lack of confidence among your readers. In fact, 78% of survey respondents said they’d be less likely to buy from a … Read more
The apostrophe is a punctuation mark that can trip us up occasionally. Perhaps you’ve had to write out a word that ends in an S, and you’ve been unsure if you should put an apostrophe in there. Generally, only use an apostrophe if you have a possessive or a contraction. Do not use apostrophes to … Read more
Adverbs are words that modify or describe verbs. They may also modify adjectives, other adverbs, and entire sentences. Many of them end in -ly, such as “happily,” “lazily”, or “loudly.” Not all do though, such as “sometimes,” “soon,” or “often.” What Is an Adverb? The adverb is a part of speech that helps us to … Read more
Perhaps you’re giving a speech. Perhaps you’re writing an essay. Perhaps you’re delivering a report. Whatever you’re working on, one way to add structure and impact to your writing is to include parallelisms. What Is Parallelism? The Cambridge Dictionary defines parallelism as “the use of matching sentence structure, phrases, or longer parts so as to … Read more
One of the most important pieces of an essay—if not the most important—is the thesis statement. The thesis statement is not merely a statement of the essay’s general topic. It is the sentence where you lay out your specific claim or argument on the topic. A strong essay includes a strong thesis statement in the … Read more
Ah, the parts of speech—the categories we place words into. Depending on which grammarian you ask, there are either eight or nine parts of speech. Nouns, for example, are things, people, places, and ideas. Verbs are action words, like go and walk and reciprocate. But what about some of the words that seem to connect … Read more
Sometimes, you just have to dig in and do work. A couple of weeks ago, I was on a call with an agency customer who needed to pause their work with us because their client had cut back on the content work they were doing together. This is a fairly (all too, if I’m honest) … Read more
Words of negation are words that help us distinguish between fact and fiction, truth and untruth. Words of negation, like not and none allow us to form opposites in our speech and our writing. They let us say that something is not true, is not the case. In this article, I’ll review words of negation … Read more
Working on an article, class essay, or term paper and need to make your writing flow a little more smoothly? Are you having trouble connecting your ideas? You may need to use transitions. There are many kinds of transitions, and today we’ll be talking about concluding transitions. When you’re at the end of a paragraph, … Read more
Prepositions can be tricky. Often their differences are subtle. These little words tell us when and where things happen. They show us location and time—above, along, in, around, before, during, after, for example. Into and on are two prepositions that can be easy to mix up. When do you say “into something” vs. “on something”? … Read more
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