John Doherty 
Originally published in 2023, last updated April 30, 2025. Have you ever written a document, hit the “submit” button, and then worried that something may be wrong with it? A misspelling, a typo, the wrong it’s/its? These errors can confuse or, worse, a lack of confidence among your readers. In fact, 78% of survey respondents … Read more
Sometimes, you just have to dig in and do work. A couple of weeks ago, I was on a call with an agency customer who needed to pause their work with us because their client had cut back on the content work they were doing together. This is a fairly (all too, if I’m honest) … Read more
The Minimum Amount of Content a Business Should Create This past week, I spent a few days in Playa del Carmen with the Dynamite Circle, an entrepreneur group I’m a member of. I had some interesting conversations while there, and I wanted to share one of them with you. It was with an entrepreneur based … Read more
Welcome to EditorNinja’s first editor pricing survey! We’re constantly being asked by: So, we decided to go to our data and find out. If you’re producing written content, whether with humans or AI, let’s discuss how our editing services can help you improve your content so it’s on-brand and ready to drive results. Schedule an … Read more
Let’s get this out of the way from the start: I (John) hate the term “SEO Content.” But, because it’s become common language in the content and digital marketing world, I’ve leaned into using it here to avoid wasting time swimming against the tide, which is exhausting and counter-productive with things like personal preference. I’ve … Read more
One of the cardinal avenues to business growth is the ability to delegate work to others. Unfortunately, effectively delegating isn’t easy until you know how. First, we need to dispel some misconceptions and false beliefs about delegating. If you’re not thinking about it correctly, you won’t follow the proper steps and will fail to delegate … Read more
When creating content online, you’re probably not just doing it to “make something” out of some high-held ideal of creativity; you’re writing it to be found. But if you don’t optimize your content—your blog posts—for SEO, you’re not going to get nearly as many views. There are many ways to get content found, of course, … Read more
When you’re investing in content marketing as a growth strategy, at some point you will find that you’re unable to handle creating all of the needed content in-house. You could look for some freelancers to work with. You’ll find that finding them is a challenge, but so is managing quality and payment to each one. … Read more
Picture yourself at a crossroads in conversation, where the paths of will vs would diverge. Choosing one over the other might seem trivial, but using one or the other can take your message in different directions. You’ll navigate these powerful verbs like a pro after reading this article. We’re talking about nailing future promises with … Read more
Content writing and content editing go hand in hand, just like peanut butter (or almond butter in my case) and jelly. Just like you should outsource editing to EditorNinja, you may also need to outsource your content writing to a content writing service that you can trust. There are a lot of content writing services … Read more
In everyday English, it’s easy to confuse “breath” and “breathe,” but the difference is straightforward. “Breath” is a noun that refers to the air taken in or expelled from the lungs. “Breathe,” on the other hand, is a verb meaning to inhale or exhale air. For more on nouns and verbs, check out this article … Read more
Picture this: You’re reading a text when suddenly you stumble upon a familiar word, but it’s wrapped in quotes. Your eyebrows furrow as you wonder why the writer chose to “highlight” that specific term. Welcome to the intriguing world of “scare quotes.” No, they aren’t about making your reader jump with fright. They play a … Read more
Two years and 2 day ago, on January 7, 2022, I launched EditorNinja’s subscription editing offer. We had 2 customers on our launch day, and continued to run. After a fitful 2022, full of a lot of lessons and a lot of promise, I doubled down on EditorNinja in 2023. Since launch, we’ve: This business … Read more
One of our core values at EditorNinja is transparency. We take a higher-touch approach than most other productized services because we know our customers to know exactly who is editing their document and when to expect it back. As users of productized services ourselves in the past, one of the common questions we’ve had and … Read more
With the rise of Artificial Intelligence tools like ChatGPT, which is still the most commonly used AI tool around, content marketers have been experimenting and trying to find cool and unique ways to use AI to improve their content and results. While AI isn’t replacing content writers, and especially content strategists, anytime soon (because it … Read more
One of my mentors told me once, “If you want someone to point at you when they need what you do, you have to be in the room.” If you’re building a business, then I think you should hear this advice too. This mentor was talking about in terms of working for someone else, and … Read more
When you’re scaling up content production, you’ll run into an editing bottleneck. The content piles up in your editor’s inbox. A job that one person was previously able to handle alongside their other duties now requires more people to increase content velocity — and, therefore, results. Here’s how we usually see companies (and agencies at … Read more
Growing a content agency is hard. You have to deal with all of the following: All the while, you need to protect your profit margins. While some of this can be made a lot easier by billing in advance and bringing writers on full-time, as opposed to keeping them as 1099 freelancers, profit margins are … Read more
When your agency is working with clients who are investing in content, you know the reality is that more content = more keyword coverage = more organic growth. If their budget and your capacity allow, increasing content velocity can expedite results. Removing any blockers to content velocity should be a high priority. One of the … Read more
Contractions are a way to combine two words together to make writing shorter. They also often serve the double purpose of making the content feel more informal. What is a contraction? A contraction is a shortened form of two (or more) words. A contraction is most often created using an apostrophe where the two words … Read more
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