John Doherty 
I have a question – is B2B blogging dead? This isn’t going to be the “B2B blog” version of “is SEO dead?” (the answer to that is: maybe, maybe not, it depends, it’s changing), I promise. But I think right now is the right time to have the conversation about blogging and if all of … Read more
People mean many different things when they talk about “editing,” so as writers, communicators, and editors, we need to grasp the nuances of these terms, starting with the difference between copy editing and line editing. So, what are the differences between copy editing and line editing? That is what we will get into today in … Read more
Grammar is a polarizing topic. Some people (maybe you?) love it and are nerds about it. Other people (also maybe you?) hate it because it’s a fickle friend. You know what I’m talking about if you’ve ever written with Grammarly active. But love it or hate it, good grammar matters. As Jeffrey Gitomar, an American … Read more
Copywriting and content writing are two commonly confused terms in digital marketing. I recently had a back-and-forth with our company admin about the difference between them, because they weren’t sure. I realized that if someone who works for us isn’t sure, there must be many more people who are similarly unsure of the difference. Copywriter … Read more
Speaking with many content people and publishers, one of the most common misunderstandings we see is the difference between copywriting and copy editing. We often get asked if our editors will also write content for websites. By the way, the answer is yes, through our SEO content writing services, where we write SEO-focused blog posts. That said, copywriting … Read more
Creating a style guide can feel overwhelming, which is why many content marketers don’t prioritize it. Unfortunately, failing to prioritize it means content will be less effective, more time will be spent on editing and “fixing” content than is necessary, and writers and editors will be frustrated. There’s a cool way to get around this, … Read more
“Should I update my website’s content for SEO, and if so, which content?” I’ve heard a variation of this question countless times throughout my SEO career. Often, it comes from someone who has heard about it from some “SEO guru,” and then they set off updating their homepage copy every quarter because they “heard it … Read more
Writers and editors love to make fun of ourselves. We know that our creative endeavors are hard, and a bit of levity never hurts anyone when trying to do something hard. We’re also known for making quips about our profession and saying them in humorous yet thought-provoking ways. Here are our favorite quotes about editing … Read more
I have extensive experience helping companies outsource various parts of their marketing. Before EditorNinja, I ran a company called Credo, which helped companies find the right marketing agency (and helped marketing agencies get more clients). In my nine years of running that business, we generated over $250,000,000 in leads and sent agencies over $40,000,000 in … Read more
Originally published in 2023, last updated August 19, 2025. Have you ever written a document, hit the “submit” button, and then worried that something may be wrong with it? A misspelling, a typo, the wrong it’s/its? These errors can confuse or, worse, a lack of confidence among your readers. In fact, 78% of survey respondents … Read more
Sometimes, you just have to dig in and do work. A couple of weeks ago, I was on a call with an agency customer who needed to pause their work with us because their client had cut back on the content work they were doing together. This is a fairly (all too, if I’m honest) … Read more
The Minimum Amount of Content a Business Should Create This past week, I spent a few days in Playa del Carmen with the Dynamite Circle, an entrepreneur group I’m a member of. I had some interesting conversations while there, and I wanted to share one of them with you. It was with an entrepreneur based … Read more
Welcome to EditorNinja’s first editor pricing survey! We’re constantly being asked by: So, we decided to go to our data and find out. If you’re producing written content, whether with humans or AI, let’s discuss how our editing services can help you improve your content so it’s on-brand and ready to drive results. Schedule an … Read more
Let’s get this out of the way from the start: I (John) hate the term “SEO Content.” But, because it’s become common language in the content and digital marketing world, I’ve leaned into using it here to avoid wasting time swimming against the tide, which is exhausting and counter-productive with things like personal preference. I’ve … Read more
One of the cardinal avenues to business growth is the ability to delegate work to others. Unfortunately, effectively delegating isn’t easy until you know how. First, we need to dispel some misconceptions and false beliefs about delegating. If you’re not thinking about it correctly, you won’t follow the proper steps and will fail to delegate … Read more
When creating content online, you’re probably not just doing it to “make something” out of some high-held ideal of creativity; you’re writing it to be found. But if you don’t optimize your content—your blog posts—for SEO, you’re not going to get nearly as many views. There are many ways to get content found, of course, … Read more
When you’re investing in content marketing as a growth strategy, at some point, you will find that you’re unable to handle creating all of the needed content in-house. You could look for some freelancers to work with. You’ll find that finding them is a challenge, but so is managing quality and payment to each one. … Read more
Picture yourself at a crossroads in conversation, where the paths of will vs would diverge. Choosing one over the other might seem trivial, but using one or the other can take your message in different directions. You’ll navigate these powerful verbs like a pro after reading this article. We’re talking about nailing future promises with … Read more
Content writing and content editing go hand in hand, just like peanut butter (or almond butter in my case) and jelly. Just like you should outsource editing to EditorNinja, you may also need to outsource your content writing to a content writing service that you can trust. There are a lot of content writing services … Read more
In everyday English, it’s easy to confuse “breath” and “breathe,” but the difference is straightforward. “Breath” is a noun that refers to the air taken in or expelled from the lungs. “Breathe,” on the other hand, is a verb meaning to inhale or exhale air. For more on nouns and verbs, check out this article … Read more
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