Companies doing business on the internet often have a self-serve option for joining their service or product. But what to put in that tricky call to action (CTA)? While what your CTA should say is an age old question that will never be fully answered, there are some popular ones that the vast majority of … Read more
Not sure which is correct? Then you probably need EditorNinja’s editors to make sure you’re writing this term and others like it correctly. Learn more. It is becoming increasingly common in the world of the internet to use software or services created by others to deliver value for your own customers or clients. For example, … Read more
In business, marketers or organizations will often create documents that are in-depth studies of their industry or something interesting to the ideal customer. These documents are called a “whitepaper” (or is it “white paper”?) and are usually quite lengthy, require an email or other bit of information to access, and are sometimes even paid. They … Read more
One of the funny/infuriating/fascinating things about language is that one word can be used in various ways and can be spelled in various ways depending on the context. This is the case for “on demand”, or should we say “on-demand”. Truth it, both are right! Struggling with on demand, on-demand, and other word usages like … Read more
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