Understand your content program’s current performance and get an exact roadmap to improving it.
A Content Opportunity Analysis™ will:
- Uncover your best-performing content assets,
- Identify gaps in your strategy that, when filled, will improve results.
- Provide a roadmap to follow.
Architected by EditorNinja founder John Doherty, who has audited hundreds of websites in his career, this analysis will expedite your learnings and unlock a greater level of clarity around what to focus on next.
1. Speak With Us
Schedule your call to learn more and lock in your analysis. Before we get started, we’ll ask some questions and will need access to your data. Everything is under NDA.
2. Consultation and Fact-Finding
We’ll need access to you and your team, as well as your data, to properly assess what’s going on with your process. This happens both on calls and asynchronously via email.
3. Your Analysis Delivered
We aim to deliver your analysis within two (2) week. It includes our findings and analysis as well as your roadmap for future content success.
4. Consultation Call
We’ll finish with a 60-minute consultation call with the founder or department only to discuss the analysis and answer any outstanding questions.
What A Content Opportunity Analysis™ covers.
This analysis dives deep into your content program, including the content itself, the team, results, and more.
We cover:
Your Current Content Performance
We’ll dive into your Search Console and Analytics data to see how content’s performing for your business (or client).
Your Current Content Team/Process
We’ll get an understanding of your current team and identify gaps in skills or roles.
Gap Identification
We’ll identify where gaps exist in your content and funnel, which will show outsized returns when filled.
Forward-Looking Strategy
You’ll receive a forward-looking strategy including content pieces to create and how to get them created.
Frequently Asked Questions
A Content Opportunity Analysis currently costs $2,499 and is delivered within 10 business days.
Every analysis includes a deep dive into your content metrics, through Search Console and your analytics. We look at what’s working, what’s not, and where gaps exist. We also look at your team to see where additional roles or help could improve processes or results.
This is not a full-fledged in-depth content strategy complete with deep keyword and topic research.
Every analysis includes a deep look at your site and content program, and outlines a strategy to move forward.
Our founder John Doherty, who is an esteemed veteran SEO and content marketing leader and entrepreneur, leads these analyses.
You’re welcome to bring members of your team to calls during the onboarding and fact-finding process.
The final call, however, is only with the founder or whoever bought the analysis. This is because sometimes tough personnel choices need to happen, and it’s easiest to discuss what needs to be done openly without others present.
We’d love to work with you to help you take your content program to the next level! We can discuss this during our strategy call once the analysis is delivered.